Richell USA Inc. opened its doors in March, 2001 as a manufacturer and distributor of home and office storage products. The company quickly expanded its production and shipping capabilities within the USA with injection molding and shipping facilities in Texas and Ohio. In 2004, Richell expanded its category base by introducing a line of pet products at the Global Pet Expo in New Orleans. The line was so well received the company became a key player almost overnight.
The Richell USA marketing team came to Lighthouse with many needs needs on the website including ecommerce integration, content management, parts lookup as well as providing different views into their site based upon client relationship. In order to handle these needs, Lighthouse Websites blended a number of “best of breed” platforms and technologies to create a seamless user experience for the web user while keeping the complexity of managing the site to a minimum for the site administrators.
