A Rich Media Application, such as a Flash application, is visually pleasing, attention grabbing, and tells the story of your website.
Using Rich Media Creations on a web page creates an impressive online experience for a user. Not only is Flash more visually appealing, it’s also a way of interacting with your customer. Unlike static images, Rich Media Flash images will grab a visitor’s attention and keep them engaged.
Over half of internet customers have grown accustomed to seeing rich flash applications on large mainstream sites. In this ever changing and constantly growing high-tech world, Rich Media Applications are becoming increasingly popular, and sometimes, even expected. In fact, the majority of internet users have said that their overall web experience was better because they were able to use a Flash application.
Rich Media differs greatly from HTML and is a better solution for the creation of interactive on-site media. HTML lacks interactivity and requires the page to be refreshed frequently, slowing the browsing process, and therefore business. Rich Internet Application’s full interactivity and speedier processes make them a superior choice.
Websites using Rich Media meet, and often exceed, their sales goals. Word is spreading rapidly about the success rate of these applications, and well known websites are turning to Rich Media Creation to give their customers an interactive web experience that sets them apart from the competition.
Contrary to popular belief, Rich Media can be optimized for the search engines. A common misconception is that if Flash is used on a webpage, search engine algorithms will not be able to crawl the code. However, at Lighthouse, we code our Flash applications by hand so that the search engines are able to index the data, making Flash just as effective for the search engines, and even more effective for the users.
Lighthouse Solutions has a highly experienced and creative Rich Media Creation team that can bring your ideas to life. Visit Lighthouse’s “Our Work” section to see our flash examples.
Flash Programming
